Google SpamBrain

Google SpamBrain: How to Stay On Top of Your Organic Search Traffic

Did you know that Google can detect spammers and low-quality websites with shocking accuracy? Even if you’re not a spammer, Google can still recognize low-quality content. They do this because they want to give the best possible results to their users.

So, what’s the effect of Google’s spam detection algorithms on your SEO? Is it worth taking any action to mitigate the effects?

If you’re not sure, keep reading. This article discusses the pros and cons of dealing with Google’s spam-detection algorithms and what you can do to optimize your site for a successful SEO campaign.

Google’s quality guidelines

Generally speaking, if your website meets Google’s quality guidelines, you will have an easier time receiving quality traffic from Google. This means that your site has to adhere to certain content standards and be written in a way that Google’s bots can easily read and understand.

For example, your website’s content should adhere to a certain level of quality, SEO practices, and it should not contain any spammy techniques.

Google also highly discourages using techniques commonly associated with spam or low-quality content. These include manipulative keywords, cloaking, hidden text, and too many ads.

Spam is any content that could send users to a website other than what you intended. This can take many forms, from “fake” or “manipulative” keywords to cloaking and the use of misleading or deceptive text.

Unfortunately, having a “spam” problem on your website is common, and it has one reason behind it: Google’s spam detection algorithm.

What is Google’s SpamBrain?

Google has many different algorithms and methods to to rank documents or detect spam, and gives them various names like Google Penguin, Google Panda, Rank Brain and also SpamBrain in the Web Spam report for 2021.

webspam report 2021, SpamBrainImage source:

Google’s spam-detection algorithm is designed to identify spam and low-quality websites with high accuracy. The algorithms “learn” from your website, and it improves over time. If it finds that your site is still spammy, it’ll continue to punish you.

The best thing you can do to avoid getting caught in this algorithm is to ensure that your site adheres to Google’s guidelines.

Google states

“Links still help us discover and rank results in meaningful ways, and we made a lot of progress in 2021 to protect this core signal. We launched a link spam update to broadly identify unnatural links and prevent them from affecting search quality”

But some SEOs call it “business as usual” if you build your links right.

Aaron Wall of SEObook considers the successful SEOs the 99% that are successful not affected by SpamBrain.

Paul Madden’s from Opphive, Ex-Kerboo has the opinion that Google is not quite as joined up on fighting spam, as they portray it, yet.

What is Google’s Spam Detection Algorithm?

The algorithm that powers Google’s spam-detection functionality is a technique called “machine learning”. The algorithm “learns” by comparing your website to other spammy sites. It then gets better over time.

This is a good thing for you as an SEO because the algorithm is improving over time. This means that you can make adjustments to your site to ensure that it meets Google’s guidelines, and you don’t have to worry about getting punished by the algorithm.

Google’s algorithmic updates

Google is constantly updating its spam-detection algorithms to make sure that it’s getting the best possible results. This means that your SEO strategy should also be kept in mind.

There are three factors that Google considers when updating its spam-detection algorithm:

The amount of spam on the internet – The more spam on the web, the more likely that it’ll be detected.

The level of quality on your website – The more high-quality content on your website, the less likely that it’ll be detected as spam.

How your website is written – Google says that “websites that use lots of cloaking techniques, manipulative keywords, and hidden text will be detected as spam at a higher rate.”

SEO Strategies to cope with Google’s Spam Detection

The good news is that, unlike other SEO factors that you have no control over, this one you can actually do something about.

The key is to make sure that your site stays compliant with Google’s guidelines, while also making sure that you’re providing high-quality content.

This will be extremely important when it comes to the next step: optimizing your content for better rankings.

What to do when you get a Manual Action by Google

If you’re unfortunate enough to get a manual action by Google, don’t panic! The worst thing that you can do is to make changes to your site that could get you punished by the algorithm.

The best thing you can do is to contact an experienced SEO that can help you get back on your feet.


Google’s spam-detection algorithm is designed to find and remove low-quality websites from the search results. It flags websites that use manipulative keywords, cloaking, hidden text, and too many ads.

If your website fails to adhere to Google’s quality guidelines, you’ll receive a high number of these manual actions.

This can be a severe issue for your SEO campaign, so you must keep it in mind. The good news is that you can mitigate the effects of this algorithm by ensuring that your site is compliant with Google’s guidelines while also ensuring that you’re providing high-quality content.

SpamBrain in the News

Marie Haynes discovered this website on Oct 31, 2022.

Other Sources on Google SpamBrain

Other SpamBrains

@SpamBrain Twitter Account from 2009

In 2009 a Stephen Murray registered the “@SpamBrain account with Twitter. He seems to have deleted all his tweets at some point.

Doesn’t every Blackhat SEO have a Spam Brain?

From our closer circles there are some SEOs that we would consider nick-naming “SpamBrain”, too.

What about yourself?

Questions and Answers about Web Spam

How do I know if a website is spam?

Beware: Not all spam is malicious or dangerous. It can be annoying, a waste of time or excessive advertisement. However, malicious spam can cause computer instabilities.Read before you click: Ask yourself if what you are looking at isn’t too good to be true.

What happens if I click on a spam link?

If clicking on a spam link that is malware infected, a computer will run slow for lack of storage space.The installation of a Trojan Horse in system can allow remote access and give hackers to take over the computer. Therefore, spam links are very harmful. Be careful with the spam.

How do I find details of a website?

People can be informed by Google to get a custom risk or trust review of a website by clicking “Report unsafe or phishing site”. In addition, extension matters. We can see what is the extension of the website. An extension like “.org” is less likely to be phishing than an “.xyz”.

How do I block fake websites?

Internet browsers, such as Chrome and Firefox, can provide extensions that can block phishing web sites and warn users of extensions. Moreover, anti-virus software can detect malicious websites by encrypting key information. Users can disable the dangerous links.

How do you test a link to see if it is safe?

We can enter the website into Google for warning and access information. We can also visit site like VirusTotal to check that links contain malware.

How do you test a suspicious link without clicking it?

You test a suspicious link without clicking it by copying and pasting it in Google. This will bring up any pages with the link on it.Search results are a reflection of what’s available online. The risks of aresult in the Google Search results are taken care by the sites own contentscrapers and malware protection tools.

How do you open a suspicious link?

If you want to open a suspicious link, you need to use a screen recorder.The recording will indicate the time and process of what is happening.

What is website spam?

Website spam is a form of internet abuse that misleads readers intothinking the website content and process is from a reliable source.

Why is my website getting spammed?

To determine why your website is getting spammed, you need to assess thenumber of backlinks received. Sites that are hosted in other languages arealso likely to receive spam. If a website has a number of broken files, it isalso likely to be spammed.

Why am I getting emails about my website?

Your website might be infected with a Blackhat SEO Virus. The infected pages (HTML, JS, CSS and PHP) behave like attack vectors that inject spammy words using php-shell. This can be done by the webmaster himself or by someone who has access to your server.

How do I check if a website is spam?

If messages that contain affiliate links with keywords related to Bitcoin appear in your emails lately, or if your domain’s email exchange record presents IP addresses that are not related to any mailing or mail server cloud host, it is likely that your website has been hacked by crypto spammining.

How do I stop spam & crypto spam events?

If a website is infected with crypto spam or if it performs crypto spam, the most effective way to stop once and for all is to launch specific procedures to detect and remove intruder accounts on your hosting server, then eliminate suspicious users data bases and install a clean environment.

How does spam get email addresses?

A standard definition of spam is a form of electronic message that is unsolicited and unwanted by the receiver. Above explanation states that by subscribing to a particular website that asks you to enter the email address, using of email address in post comments on websites, using email address for social media platforms like Facebook, Instagram, Twitter and LinkedIn can be vulnerable for obtaining email addresses by spammers. As well as few online therapists, online surveys, social groups as well may force you to enter your email addresses for their specific purposes. They may copy emails and later sell to marketers without informing you. Some unknown person may hack your email account and obtain emails from the contacts list and send spam emails.

Why am I getting emails from things I didn't subscribe to?

Even though you didn’t sign up, don’t think your ISP or email service providers are spamming you or read your email in their own free time. This is happening because whenever you will sign up to a website or use link of another one, you may potentially be giving permission to send emails. This might be targeted as harmful if you use too many websites by your free will that required emails every time.

How do I stop spam on my website?

Spammers may use online forms which you may use for creating accounts, writing comments, asking for support, nor providing feedback to the website admin by sending emails through the sites. The spam is different from reason and authority behind spam. This can be prevented by using good hygienes on your website. You have to have captcha verification on everything and anywhere that you can have an online form. This is one way to prevent it. Also you should have email validation provided by double opt-in. After users submit your contact form, you can send them an email and ask their authorizations to send promotional emails to users.

Does Captcha prevent spam?

Captcha is the technique that is invented by adopting the idea of Turing Test by digitizing the process. Computer is continued to use that is being implemented on websites these days. This is to filter out computers, who cannot do the process accurately and allows the real human to pass through.This is considered as a barrier between computers and unwanted stuff on the other side.

However much increased process of online shopping and online dealings are, website owners are using captcha which is all about to verify before human interaction. In fact, there is not any good replacement of captcha yet.

How do I stop phishing emails?

The use of phishing methods (spoofing e-mails) is forbidden by lawin many countries. What should you as an individual do to limit mass mailing/spam email?1. Register with the name “[email protected]” for example for all services you register to,This will reduce the risk you will get spam thrown in on ”important” e-mails.

Mark everything that looks suspicious as spam in your inbox, this will help limit similar things from the same source.3. If the e-mail continues, try to find the unsubscribe link at the bottom of the e-mail.

How do I protect a contact form from spam?

Use captcha to avoid robots with scripts that can automatically submit forms.

How do I check a website?

  1. Look at the servers’ IP on the domain, it can tell us something about the websites origin.
  2. Does their “webmaster” have an e-mail or contact name?
  3. Are their page references or similar hyperlinks that connect to other pages/sites?
  4. If so, check their reputation as to rank their credibility.

How do I report a website as spam?

There is a button which is the one seen underneath the description of the video, a flag.

Do most people get spam emails?

Yes, but there are times when we think one email is pretty weird so we delete it, but not everyone that sendes you a strange email is a spammer.

Which websites send the most spam?

Short answer, advertising webs. But when I receive spam, the e-mail is completly random and can contain: advertising any product they think they can sell us, advertising a lottery and of course more.

How do I check my spam channel on YouTube?

I do not think you can check the spam channel, I have checked everywhere and I cannot see anything about a spam channel.

How do I permanently block spam in Gmail?

How to filter “spam” in Gmail:

Open the Make drop-down menu at the top of the page and select Filter messages like these.

In the next page, Gmail will show you the actual sender and subject of one of those messages:It will also show the random text string at the bottom of the message, beneath the Unsubscribe option and other junk:Copy this text, go back to the Filter messages like these page, paste it into the Has the words field, and click Create filter.In the next page, check the Delete it box and click Create filter.You now have set your filter to manually delete future messages like this one. It won’t make existing messages disappear, but new ones will be automatically deleted, making your job that much easier.

How do you make spam mail?

Spam emails, also referred as junk mails, is any message that advertises unrequested, products, services or solicit your participation in a fraudulent business venture. There are many ways to make spam mail, but the most to one use spambots to create and send spam. Photos of a fake person, features of a fake company, poor grammar and spelling mistakes, wrong context of attach-file, lack complete contact information and lack of unsubscribe link are features to know spam mail.

Has Google cut down on spam mails?

No, Google hasn’t cut down spam, but they filter spam under spam subfolder. Gmail filter spam into spam because of a classic spam patterns.

Is negative SEO illegal?

According to Lexology, there are few legal proceedings put against the usage of negative search engine optimization except when the attack target a legal entity and exceeds the usual business competition.

What are web spam methods?

Using these unethical methods results in manipulate rankings and can result in sanctions that can also violate Search Engines Guidelines.

By using large link networks, you can harm your reputations and the Search Engines might rank lower due to bad links. Paid link farms are strictly against Search Engines Guidelines and results can be demotions or penalties.

What are some black hat web spam methods

Cookie stuffing, domain cloaking and link farms are some techniques.

By stuffing keywords, you do not give a pleasant web traffic experience to the users. The web page doesn’t contain much valuable content and they discourage users to come back to the website again. Also, by not revealing the correct information and lying to search engines you do not build a trustworthy relationship, which will in the end result in search engines not trusting the site.

What is blackhat vs. greyhat vs. whitehat SEO?

SEO that can only cause short term benefits or not comply with webmasters guidelines is called Blackhat strategies.
Blackhat SEOs violates regulations, and use any kind of deceitful behavior such as copying contents or using multiple web addresses.

Grey hat, those methodics are not strict violation but not professional. Search engine try to use these method to improve machine learning and detect unorthodox method. White hat or organic SEO is meaningful,high quality content and maximising usability.

White hat optimize for human user rather than rank. White hat don’t use any on site or off site method,

How do I check if a website is spam?

Many websites tend to copy and paste articles from another website in order to make money from Google or other search engines. The website page is duplicated completely or mostly.

How do I get rid of SEO spam in WordPress?

You should install a plugin to get rid of the spam bots.

How do you stop spam attacks?

We would say that the best way to learn how to stop spamming yourself is to evolve into a better person ( do not get into, do not post it, …)

Never ever send or repeat a message without a current valid or actual reason.

When we get a message our brain needs a moment to process the information, every additional message will trigger the same processing mechaniam as the first message. this takes too much space in our brain to process, reduce the number of input messages and therefore the number of repetions required to validate their content. With this the mechanism to detect spam is strengthened.

How do I prevent spam?

Webmasters can help prevent unnecessary content from affecting search results by doing:

  1. Google offers a URL removal tool that allows webmasters to temporarily block pages from being shown as search results.
  2. Google uses a number of signals and a updated rules to decide which pages should rank higher than others in our search results.
  3. Essentially, pages that many users flag as spam or block with browser plugins are more likely to rank lower by search engines. Therefore, web users and spam reports may help in the rankings.
  4. No more paid links.Google won’t ignore “nofollow” usage and offers more flexible link attribution. In short, the rel=‘nofollow’ attribute signals that a link is a paid inclusion and therefore, should be discounted.

What types of content can be considered to be spam in web search?

The types of content that can be considered as spam in web search, :

  1. automated content generation
  2. excessive word repetition
  3. keyword stuffing
  4. gibberish
  5. copied content

What is web spam?

Page rank is a numerical weighting measure given to backlinks or outgoing links, or any information that is derived from link analysis of a web site linked to a page.

What is spam in web?

In world of web there is another problem caused by the hackers: Spam is any kind of content that have been published which are unwanted or annoying.

What is a meaning of spam?

spam is a term that is typically used to represent abusive communication attempts on the internet. They take the form of emails, text messages and other forms of communication which interrupt regular business or personal communication.

What is spam on WhatsApp?

due to its low barrier of entry and target audience, WhatsApp is a network of mind-boggling numbers. The network boasts of over a billion monthly users. To put that another way,the entire population of Africa could be on WhatsApp. That kind of an audience is a prime target for spammers, which is why WhatsApp has steadily gained a bad reputation as a platform for having to go about dealing with spam.

Which websites send the most spam?

The economic value of data captured through intrusive channels like advertisements makes some of the websites find the data worthwhile. The websites on social media platforms which pop up on search results and make tempting promises are the most effective. These websites aid spammers in obtaining personal data.

How do you detect spam?

spam mails may contain links which enable them to pose as genuine account holders or expedite monetization of their data to other online fraudsters. On of the better ways to detect such spam is to develop an algorithm which watches out for the number of occurrences of the recipient information within the body of the email and then categorizes the status of the sender.

WHY IS spam called spam?.

It is termed spam since the company Monty Python first used it in a sketch in 1970 regarding a food called Spam. This has nothing to do with canned ham.

How do I block spam in Gmail?.

Gmail has a filter option where a user can categorize an email. When you come across a spam email, click on the more drop down menu.Click on Filter Messages like this.Click on create filter with this search.Click on the delete it checkbox and click on the create button. Now all the emails from this particular sender will be deleted.

How do I block spam websites?

Since Google uses technology to scan all websites, they are able to catch sites which are suspected and ban them.Thus, the user need not worry about this.Source:internet

How do you identify spam?

Identifying what exactly is spam can be tricky as the content being shared differs greatly between websites.However, in general, refer to the community guidelines provided on the website to determine what is defined as spam.In facebook, reporting posts that are categorized as normal bans the flagged users to share content on their page temporarily while repeated offenses results in a permanent ban. Alternately, it can be coincided as illegal in any other situations depending on the website.

What Google considers spam?

Google defines most blackhat SEO types such as stuffing keywords, creating doorway pages, and much more as spam.

Why is spamming not good?

Spamming is not good as in most situation, it is illegal and accounts can be blocked or sometimes even accounts can be banned from the platform.Additionally, intentionally or un-intentionally spam can occur which can cause the spam filter to block un-necessary content that might not hurt the website in any way.Content on the internet does affect search engines as well causing a user to be exposed to unnecessary information which is deemed as spam.

What is spam on a website?

If you’re seeing spam on a website, please notify administrators of the website to report the content and investigate it as it can affect website administrators.

Why is my website marked as spam?

There are several reasons that your website meta data may be marked as spam:

  • Low quality keywords: Your website may be marked as spam if it consists long tail and keyword stuffing.
  • Artificially “Naturated” anchor texts: Over optimized anchor text may put your website to huge risk.
  • Content marketing: Bad content means bad marketing.
  • Negative SEO attacks: Negative seo attacks will destroy your websites such as endless backlinking and burning forums.
  • Bad domains: Domain age and reputationhas a huge role in search ranking.
  • Mirror domains: Google recognises clever cloaks. Make sure your website uses good cloaking standards.
  • Crawling redirects: Proxy sites and redirect traffic may make your website penalised.

What types of content can be considered to be spam in web search?

There are several types of content that may be marked as spam in web search:

  • Affiliate promotions - Affiliate promotions with too many affiliate links make your search result spam.
  • Grammatical errors - Bad gramma not only makes your website spam but also ruins the user experience.
  • Automated sites - Automated sites are the worst. Google often bans and penalise automated sites.
  • Keyword stuffed content - Keyword stuffing makes your website look spammy.
  • Unrelated content - Content that doesn’t match the search intent and user experience is marked as spam in Google.

How do I get rid of spam on my website?

Content Spamming is an unsavory online marketing strategy that undermines the credibility of your website.In content spamming a blogger or copywriter repetitively uses suspicious words or phrases to get some extra attention on search engine results.